We're Celebrating the Opening of Our New H&M By Giving Away $300 in Gift Cards

By Charlotte on August 24, 2012 1:29 AM

Pearls 300.jpgI'm obsessed with finding trendy fashions at rock-bottom prices. Normally, that means carrying a really big bag loaded with coupons, being aware of all the sales (you gotta love e-mail!) and having a strict no-cutting-tags-in case-of-a-price-adjustment policy. Whew, that's work!


But as of Aug. 30, my life gets a lot easier. That's when H&M, one of the world's largest retailers known for offering fashion-forward apparel and quality basics at value prices, comes to our backyard. Well, close enough anyway.


The style-setting superstore's seventh Texas location will be at DFW's Grapevine Mills Mall, only a short hop from our very own Colleywood.


Looks like I just found a whole new reason to shop the largest outlet mall in north Texas. 



Costume jewelry like H&M's gorgeous, pearl-and-crystal bib necklace ($17.95) is on-trend for fall.


To celebrate, H&M is:

The H&M at Grapevine Mills will feature collections for women, men, younger women and younger men with separate "store within store" sections for accessories, lingerie, maternity and sports apparel. This location will also carry the Swedish retailer's plus-size line, H&M+, as well as children's sizes from newborn to 14.



Want a budget-friendly way to get take your look to a new level?


We're celebrating H&M's Aug. 30 arrival at Texas' Grapevine Mills Mall by giving away 5, great gift cards from the fashion-forward megastore. Boasting a combined value of $300, these cool, wallet-stretchers work for everyone in the family and can be used at any H&M location in the country.


Click "Read More" for details on how to enter. Contest* ends Sept. 6!



Emerald Green Sweater 275.jpgWomen's Leather Coat 275.jpg

Tailored coats and pops of color make a chic fall statement.

Belted, leather jacket $249; mohair sweater $69.95



Wondering what's hot for fall at the family fashion headquarters? Here's the scoop:

Gold Skirt 250.jpg 

  • Colors like sleek black and futuristic grays with autumn-enhanced browns and camel tones. Pops of metallic and bursts of color found in prints and patterns add dynamic elements.  
  • "Minimal Meets Maximal"-themed women's clothing. Tailored touches bring minimalist structure and shape, while texture and decoration such as furry wool, beaded sweaters and rhinestone trims add the maximalist attitude. Pricing includes dresses from $24.95, blouses starting at $14.95 and trousers for $12.95.

Key pieces for women include tailored coats, zippered ankle slacks, oversized cable knit cardigans and printed leggings. Costume jewelry, embellished shoulder pieces, beaded caps and elegant mules make on-trend accessories. 


Metallic makes a dynamic addition to prints like this go-anywhere pencil skirt (49.95).

Suit Jacket 275.jpgPants 275.jpg 

H&M has updated the suit to become the most versatile piece in a man's wardrobe.

Jacket $149; matching pants $59.95


  • A men's collection focusing on the suit. Layering, texture and color bring tailoring traditions to the 21st century this fall, making the suit the most versatile piece in a man's wardrobe. 

Other key items for men are turtleneck sweaters, tailored pants, chinos and blazers accessorized with leather brogues, gloves, weekend bags, colored socks and tweed ties. Pricing includes shirts starting at $14.95, trousers from $19.95 and jackets for $34.95.


Shirt 300.jpgH&M at Grapevine Mills is located at 300 Grapevine Mills Parkway, Grapevine, TX 76051; 855/466-7467. Store hours will be Monday through Saturday 10 a.m. to 9:30 p.m. and Sunday 11 a.m. to 7 p.m. For more information on H&M and the latest fashion trends, follow @HMUSA on Twitter.


Print, button-down shirt $34.95  


H&M is coming to our neighborhood Aug. 30, opening its 7th Texas store at Grapevine Mills Mall. 

To celebrate, we've teamed up with the style-setter to give away 5, great prizes. 1 lucky reader will win a $100 H&M gift card; 4 others will take home $50 gift cards. 

All the prizes are good at any H&M location in the country, where you can find the latest fall trends for women, men, everyone in the family at budget-friendly prices.  

To enter the contest*, email Enter@BoomerBrief.com by Sept. 6. Put "Welcome H&M" in the subject line and tell us your name, mailing address (no PO Boxes please) and phone number.

 * This contest is only open to entrants in the 50 United States.




WinPrizesOnline: Sweepstakes

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4 Skin-Kind Finds Under $30

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Finding the right skincare routine can be like walking a tightrope. I've gotta have beauty products strong enough to do the job without sending my sometimes sensitive skin over the edge.

That's why I like to play it safe with skin-kind finds like these. They're designed to deliver powerful results with no fear of unpleasant side effects. You can pick up these budget-friendly buys at your local Target, one of my regular haunts. (I shop Friday mornings to miss the crowd.) And now to the end of October, Target is offering special discounts on these and other fan favorites from Neutrogena, Aveeno and RoC. (Check the end of this post for details.)

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When Charlotte and I aren't hip-deep in period dramas (Downton Abbey, Mr. Selfridge) we love a good crime story. Film Noir is my favorite genre (anybody up for Maltese Falcon, Diabolique or Elevator to the Gallows?) so we're always on the lookout for a new movie or series to scratch that itch.

Over the summer we hit the jackpot, by finding two gritty noir-ish series that satisfied our cravings. First we got hooked on the Netflix original series Bloodline. Then, we capped off our summer with the terrific Rectify from The Sundance Channel.

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