Mineral makeup maven Jane Iredale was practically in our backyard last week. She visited Soft Surroundings in Southlake, TX, where I was first in line to try her summer launches and chat with the natural cosmetics guru. (Sure, it was FUN but please tell Bob I was working!)
Since her makeup doubles as skin care, I couldn't wait to give it a try. Of course, an 8:30 a.m. appointment meant facing my favorite shopping center without my face on but one of Jane's expert makeup artists soon remedied that.
A clever two-in-one tube including lip stain on one end and gloss on the other. Packed with botanicals, the stain's color stays with you (not on your glass) even when you're drinking coffee, green tea or my favorite red wine. And the pretty tint lasts for hours as long as you don't eat anything containing oil, which Jane says can put a damper on any stain. The clear gloss adds high shine and helps keep lips moist.
Also designed for long wear, this creamy liner gets color and a waterproof effect from natural coconut oil and silicones (it includes no chemicals or irritants). Since my sensitive eyes tear easily, that's a huge plus!
Another two-in-one, this inky, eye definer can be smudged on like shadow or you can use a brush to draw a line as precise as you like. Either way, it goes on easily and stays put. I want both the Brown, which complements blue eyes, and Black, always a standby. ($28)
Having my makeup done was a treat but meeting Jane afterwards made my morning. Born in England, she started her career in the entertainment industry, working first as a casting director and then as a writer and producer in both New York and Los Angeles.
I'm here to do an event for Soft Surroundings who are very good retail partners of ours. Our brands fit together very well. From what I've seen, Southlake is beautiful!
I had a career in the entertainment industry and worked with actresses and models, most of whom had challenges with their skin due to the amount of makeup they wore for their work. It occurred to me that we could have a makeup that was good for the skin. This was a revolutionary idea at the time.
Our line is different because it really acts as skin care. We're very careful that we only use ingredients that benefit the skin in some way. We make sure that everything is thoroughly tested so we know that it doesn't block pores, won't cause irritation and protects from the sun.
The main tip is to stay current with what trends are popular. That doesn't mean that you have to adopt the trend but incorporating part of the look keeps makeup current. If you get into a rut and wear the same look year in and year out, it can start to be aging. Remember Whatever Happened to Baby Jane?
Also, pump moisture into your skin. We have some beautiful aromatherapy sprays, called Hydration Sprays, that not only set our minerals so they look like your skin only better, but can be used anywhere it feels drying - such as a plane. Moisture keeps the cells plumped and that's youthful.
The golden shimmer look is popular and looks great on the beach or out to dinner. Summer always favors the natural look and that never goes out of style. Pink is also huge this year.
Our PurePressed Base Mineral Foundation. It's a foundation, concealer, powder and sunscreen all in one. I never leave home without it. Just brush it on clean moisturized skin and you'll be amazed at the coverage without looking heavy or cakey.
We really care. Our mission statement includes the goal to enhance the lives of women and that's what we try to do every day whether it's through the products themselves or our customer service.
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